Cannot find off-the-shelf jeans that fit your body type?
We have released a pair of jeans designed specifically to address such concerns.
Introducing JUST FIT JEANS.
Premium Jeans Classic Straight One-Wash / Men's
Based on the concept of "embracing your body's shape," this series offers pants that cater to your specific physique and silhouette.
As our first release, we are introducing jeans specifically for those with larger thighs.
① The Inspiration
We sponsor professional table tennis players, Morizono and Uda.
Naturally, we gifted Bobson jeans to both of them in the past.
However, their well-trained, muscular thighs were so thick—like logs—that the jeans wouldn't even pull up past their hips! They got stuck at the thighs.
This incident occurred with both of them.
It is only natural; as professional table tennis players who train their legs and lower bodies, their thigh circumference is an impressive 60cm. That is about 10cm thicker than the average adult male.
[Measuring Morizono's thighs]
Along with our surprise, we felt a strong desire to broaden their fashion horizons. Since athletes prioritize ease of movement, they seem to live in tracksuits most of the time.
However, broadening the range of clothes you can wear also changes your daily mood and outlook.
When we shared this story within our company,
the consensus was, "Many of our friends and people around us have similar struggles."
For example:
People who trained in baseball or soccer back in the day. Because their thigh and glute muscles are so well-developed, sitting down in standard jeans is quite a struggle.
Then there are women who love strength training. Especially before a competition, they build up their bodies, and their thigh and knee areas feel like they might burst when they sit down.
Jeans are a staple of fashion, and being able to perform all kinds of movements—walking, sitting, running—comfortably is very important.
And being able to wear the silhouette you like, one that fits your body type, is also a crucial element.
Not just for professional athletes, but for those with "quasi-athlete" physiques as well. Since there was a possibility we could contribute to solving these kinds of concerns, we proceeded with this product development.
② Starting Development
To begin development, we first measured the bodies of players like Morizono and Uda. We also measured several others with quasi-athlete builds, as athletes have highly developed muscles, and worked on considering shapes and silhouettes that could be worn by as many people as possible.
For the silhouette, we focused on making it slightly tapered.
This is because, while listening to many struggles, we often heard:
"If I fit the waist, the thighs are skin-tight. So I always have to wear loose-fitting wide pants."
Wide pants are certainly nice, but they are limited to casual settings. Therefore, we thought it would be better to develop a straight-leg base that provides room in the thighs while maintaining a clean, sharp silhouette, and we moved forward with commercialization.
After that, we had a pattern maker create an actual pattern and produced a sample.
When we had Morizono try them on first...
The fit to the body and the way the seat felt were not quite right, and the appearance was still lacking.
[Photo of the prototype sample being worn by Morizono]
The fine details weren't adjusted correctly, so we went back to the drawing board several times to re-draft patterns and refine the samples repeatedly.
While maintaining a beautiful silhouette, we added a bit of extra room in the seat area to create a more polished appearance.
The base for this product is our Premium Classic Straight jeans.
These originally have a slightly slim silhouette and create a leg-lengthening effect by placing the back pockets high. The key challenge was keeping that beauty while providing room around the thighs and increasing comfort.
And we focused even more on the waist.
By using a double-layered waistband, we increased the stretch slightly and allowed it to wrap more gently around the waist. Consequently, even for muscular individuals with high muscle tension, the design feels comfortable rather than restrictive.
③ Product Release
The result is the product we have completed here.
It has a slim style that is almost indistinguishable from standard types, but once you put it on, it has a comfortable shape with extra room in the thigh area.
We paid close attention to the details so that movements like sitting wouldn't feel restricted.
Afterward, we received feedback from customers who actually purchased them.
↓
This is exactly the effect we were hoping for, and we are incredibly happy to have received such positive feedback.
In fact, back in the 1990s, Bobson used to sell jeans that could be worn comfortably even by people with larger thighs.
It was the 650 series, known as the "Bobson Pro."
It was said to be a quite popular series back then.
The comfort Bobson has pursued for many years.
We want to continue cherishing our culture of creating high-quality products while listening to the voices of the field through a modern lens.
④ Future Outlook
Moving forward, we plan to further expand our variations.
For example, for people with leaner seats. Since normal jeans tend to sag on them, the look isn't very flattering, and some people only want to wear tapered styles.
There are also those who have started to develop a bit of a fuller waist.
We often hear that existing pants can feel tight around the waist.
To create jeans that allow people to embrace their own body types positively and live comfortably.
Instead of you fitting into clothes, the clothes should fit you.
We want to continue valuing that perspective.
Premium Jeans Classic Straight One-Wash / Men's
