There are plenty of reasons not to break in your jeans.
Wearing stiff jeans every day feels restrictive. Your style gets monotonous. They are hot and sweaty in summer, and people say they look unclean.
So before you knew it, you stopped breaking in jeans. But the time it takes for a pair of jeans to slowly become your own is genuinely fun and special.
This time, BOBSON took on the challenge of jeans that fade easily and are easy to break in. With a special treatment, changes appear after just 30 days of wear. Even if you only wear them on weekends, your own unique character will start to show within a few months.
Bringing the time it takes to break in jeans closer to you. Rediscover the joy of jeans becoming your own.
New product "FADE 30 DAYS" DEBUT.
FADE treatment on one leg only, worn for 30 days
Selvedge Denim B-1969-XX-F
KD8 Series BET-23
Product Description
FADE30 jeans have a special treatment.
- They fade more easily than regular jeans
- The fabric feels close to one-wash
- Washing them along the way does not change the FADE effect (easier fading)
*Please note
- How the fading develops varies depending on how you wear them. The photos above show one example worn by our staff.
- Because the color comes off more easily, please be careful of color transfer.
How we recommend wearing them
- First, wear them for about 10 to 20 days without washing. Avoiding washing at the start helps create nice fade marks behind the knees and on the thighs.
・Once the fading and fade marks begin to appear, you can wash and wear them as usual.
